01
Everyone uses ChatGPT, but nobody knows what’s allowed.
Your team is already experimenting. Time for clear agreements on data, tools and responsibility.
AI advice
From AI question to a well-founded choice.
One concrete question, a view of your current AI use or a plan for your organisation: we help you choose. With care for your people, privacy and impact.
At a glance
- For whom
- SMEs, non-profits, care, education and research
- Packages
- Pitstop · AI Scan · Roadmap · Reality Check
- Our stance
- Independent, with no vendor lock-in. Privacy and impact count in every piece of advice.
Sound familiar?
Four questions we hear every week
02
A colleague built an app with AI, and now it needs to go live.
It works, but is it ready for real data? And who will maintain it?
03
We want to do something with AI, but where do we start?
Lots of ideas, little time. You’re looking for the application that really makes a difference for your people.
04
What does the AI Act mean for us?
You want to know which rules apply to your organisation, without the legal jargon.
Three packages
From one question to a plan for your whole organisation
Every engagement starts with a short, no-obligation conversation. After that you get a proposal with a clear scope and a fixed price.
Pitstop
1 hourOne concrete question, one conversation. At our place or online, with someone who uses AI every day and knows the pitfalls.
What you get
- An hour on one question or idea
- A short written summary
- Concrete next steps
Ideal if
You want a quick, well-founded second opinion.
AI Scan
2 to 3 weeksA baseline of all AI in your organisation: which tools your teams use, with which data, and which apps colleagues built themselves. We assess everything for privacy, security, fairness and energy.
What you get
- An overview of tools and data flows
- A first review of self-built apps
- A risk overview with priorities
Ideal if
You want to know what AI is running across your organisation today.
Roadmap
1 working day + adviceOne working day with your team. Together we choose the applications that matter and work out the first one into a pilot.
What you get
- A working day with your team, at your place
- 2 to 4 chosen applications, the first one worked out
- A plan with AI policy for 6 to 12 months
Ideal if
You want to embed AI in your organisation for the long term.
Also · Reality Check · a few days
Did someone on your team build an app with Lovable, Bolt or Cursor? We review the code and tell you whether it can go live, with a list of what needs fixing first. The AI Scan looks broadly at all AI in your organisation, the Reality Check closely at one app.
How we advise
Our principles are part of every piece of advice
People first
We start from your people and their work, not from what a tool can do.
Privacy and sovereignty
As standard, your data stays under European control. If that isn’t possible, we say so up front.
Sustainable
No large model when a small one will do. Energy counts in every choice.
Honest about limits
We also tell you when AI is not the best solution for your question.
AI policy
AI policy and the AI Act, without the legal jargon
The European AI Act requires organisations to know which AI they use and their staff to use it responsibly. We translate those obligations into agreements that fit your day-to-day operations.
Agreements on AI policy and responsibilities are included as standard in the AI Scan and the Roadmap, but are also available as a separate engagement.
What you get
- AI policy and a code of conduct for staff
- A register of your AI applications and their risk
- Roles: who decides, who checks
- A plan for AI literacy in your team
How an engagement works
Four steps, no surprises
- 1
Get to know each other
A no-obligation conversation about your question. Then a proposal with a clear scope.
- 2
Explore
We look at your operations, tools and data, and talk to the people who do the work.
- 3
Advise
Clear advice with choices, risks and a realistic timeline.
- 4
Onwards together
We walk your team through the advice and stay available for questions.
Advice from practice, not theory
Ethic is part of Zenjoy, the digital agency from Leuven that builds platforms and apps for care, research and SMEs.
Since 2022
we have used AI every day in our own projects
120+
people have already taken an AI course with us
Our own AI policy
We apply our principles to ourselves first
Which package suits us?
Not sure? Start with a Pitstop or a short introductory call. We’ll tell you honestly what you need, even if that’s less than you thought.
How much time does this take from our team?
Not much. A Pitstop takes one hour. For an AI Scan or Roadmap we talk to a few people who work with the tools and ask for an overview of what you use. We do the analysis.
Are you tied to a vendor or tool?
No. We work without vendor lock-in. If a tool you already have will do, we’ll say so. Privacy, European control and energy use count in every choice.
How do you handle our data?
For advice we usually don’t need personal data: a description of how you work is enough. If we do need to see something, we agree in advance what, for how long and with whom. We can arrange a data processing agreement on request.
Do you also help with implementation?
Yes, if you want. Ethic is Zenjoy’s AI studio: the people who advise also build AI agents, workflows and integrations, and maintain them afterwards. You can just as well carry out the advice yourself, or with another partner.
Is this also suitable for care, education or non-profits?
Yes. We mainly work for organisations that deal with people and sensitive data: care and welfare, education, research and non-profits. For each sector we show where AI saves time and where a person decides.
Shall we look at your question together?
A first conversation comes with no obligation. You get an honest picture of what makes sense straight away.