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Ethic
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for organisations that want to go beyond trying things out

Know what you’ll do with AI, and where to start.

In one working day we explore with your team where AI can improve your work, including places you hadn’t thought of. You choose 2 to 4 applications. We work out the first one far enough for you to start a pilot, with the agreements that go with it.

No obligation · 30 minutes · online, with someone who puts AI to work every day

Three people sail together in a sailing boat; one of them points ahead.

At a glance

Working day
One day at your place, with management and 4 to 8 key people
You get
2 to 4 chosen applications, the first one worked out, and a plan for 6 to 12 months
Afterwards
Want the first application built? The same people who helped you think it through build it.

Sound familiar?

Four moments when a plan gets you further than another tool

01

Management asks: what are we doing with AI?

The question comes up at every meeting. Everyone thinks it matters, nobody has time to figure it out.

02

Small experiments are running everywhere.

One colleague summarises reports with ChatGPT, another translates with a free tool. None of it becomes a fixed way of working, and nobody knows where which data ends up.

03

You see opportunities, but don’t know what’s feasible.

An overflowing mailbox, reports that take hours, information spread across five systems. Can AI help with that, using what you already have?

Honest advice · Not every question needs a Roadmap.

Already know which process you want to improve? Then we discuss a first workflow straight away. One concrete question? Then a 1-hour Pitstop is often enough. Want to know first what’s already running? Start with an AI Scan.

How it works

One day together: explore, choose, work out

You don’t need to know yet what AI can do for you. Bring a task that keeps coming back, a process that gets stuck or a plan there’s never time for. We bring the possibilities. Whoever leads the day builds AI applications themselves.

  1. Before

    Intake and short survey

    In an intake with management we set the focus. Your team fills in a short survey: what they already use, where they lose time, what they’d like to do differently.

  2. Morning

    Explore

    We start from your work, not from the tools. Where do you lose time? Which service do you want to improve? Which information goes unused because it’s too hard to find? We show what AI can do there.

  3. Afternoon

    Choose and work out

    Together we choose 2 to 4 applications. We work out the first one right away: how the work flows, what AI does, what a colleague checks and which data is involved. That way we make the agreements when they matter.

  4. Afterwards

    Write-up and plan

    After the working day you get everything in writing. We walk your management or team through it.

No obligation: it starts with a 30-minute introductory call. There we look at whether a Roadmap fits and who needs to be there on the day.

After a first conversation you get a proposal with a clear scope and a fixed price.

What you get

Choices, a first worked-out application and a plan to get started

No thick report for the shelf. Short documents in Word and Excel that you can adapt yourself, in your own house style if you provide a template.

  1. Chosen applicationsWhere AI can deliver something, why you choose it and what waits for now.
  2. A first application, worked outHow the work flows, which systems are involved, what a colleague checks and what still needs to be figured out. With a first estimate of the effort: small, medium or large.
  3. A plan for 6 to 12 monthsWhat happens first, who takes on what and when you evaluate.
  4. AI policy and agreementsPolicy, a code of conduct, a register of AI applications, the roles and an AI literacy plan. We write them from practice. Want them reviewed legally? Your own lawyer does that, using our write-up as the basis.
We build workflows like this too

First application, worked out

Handling requests faster

Example

  • What we want to improve

    Staff read every request in full and email back for what’s missing.

  • How it can work

    A request comes in → AI pulls the data from the text → what’s missing is flagged → a colleague checks → the request goes into the existing system.

  • Where we start

    One type of request, tested on a set of real examples.

  • What we figure out first

    The quality of the documents, access to the system and which data we may process.

  • When the pilot succeeds

    Less processing time per request, at the quality we agreed in advance.

  • Effort

    Medium: a pilot of 4 to 6 weeks around one type of request.

An example, not a template. Your write-up follows from the working day.

After the Roadmap

A plan is only worth something once you carry it out

Want the first application built? The same people who helped you think it through build it. You can also continue yourselves, or with another partner. The plan is yours.

Who advises you

A new brand, built on fifteen years of craftsmanship

Ethic is Zenjoy’s AI studio, based in Leuven. The people who advise you also build. So your advice stays doable.

See Zenjoy’s work

15 years

building and maintaining software

400+

organisations

4 years

AI in our own work every day

Frequently asked questions

What people often ask us about the Roadmap

Who needs to be there on the working day?

Management, someone from IT, your privacy officer or DPO and a few people from the teams that use (or want to use) AI the most. Usually 4 to 8 people. Exactly who, we work out in the introductory call.

How much time does this take from our team?

A 1-hour intake with management, a 10-minute survey per staff member, the working day itself and a walkthrough afterwards. We write the worked-out application, the policy and the plan.

We already know what we want built. Do we need a Roadmap?

No. If you know which process you want to improve, we discuss a first workflow straight away. A Roadmap helps when you want to choose where AI can make the most difference, or when there are already lots of loose ideas.

Do we also get an AI policy? Are we then compliant with the AI Act?

Yes. You get an AI policy, a code of conduct, a register and an AI literacy plan. That covers what applies to most organisations. We write the policy from practice: which tools, which data, who decides and who checks. We don’t give legal advice, nor a guarantee of compliance. Want the policy reviewed legally, especially for high-risk applications? Your own lawyer does that, using our write-up as the basis. Only want an AI policy, without choosing applications? That’s possible as a separate track.

We hardly do anything with AI yet. Is this too early?

Sometimes, yes. Then we recommend a 1-hour Pitstop first. But often your team is already trying things out. Then it’s better to choose now what you focus on.

Are you tied to a vendor or tool?

No. We work without vendor lock-in. Where a tool you already have will do, we say so. Privacy, European control and energy use count in every choice.

What happens to what we tell and share with you?

What you tell us stays confidential. We only use the survey answers for your Roadmap. If you ask for a confidentiality or data processing agreement, we arrange it before the start.

Question not listed? Just ask us.

What do you want to start with AI this year?

Tell us where you stand. In a first conversation we look at whether a Roadmap fits, or whether you’re better off starting with a first workflow right away.

No obligation · 30 minutes · online, with someone who puts AI to work every day