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Ethic
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for non-profits, federations and the social economy

Less retyping, more time for the people who count on you.

Ethic builds AI agents and workflows for non-profits, federations and umbrella organisations. They prepare requests, emails and reports in your own systems, so your team has more time for members, clients, volunteers and participants. We start with a pilot around one task.

No obligation · 30 minutes · online, with someone who puts AI to work every day

Ethic is the AI studio of Zenjoy, the digital product studio from Leuven that has built and maintained software, platforms and integrations for more than 400 organisations since 2011.

See Zenjoy’s work

Two volunteers paint a mural together.

At a glance

Who it’s for
non-profits, federations, umbrella organisations and the social economy
Where we start
one task that comes back every week
Our limit
AI doesn’t decide on support, rights or wellbeing

Sound familiar?

AI does the groundwork, your team decides

Four tasks we often come across in non-profits and federations. The AI workflow sorts and prepares; a colleague finishes whatever goes outside.

  • Forms and requests

    Today

    Registrations and requests come in by email, form and phone. Someone retypes them.

    With an AI workflow

    Every request is in the right fields, borderline cases are flagged. A colleague decides on the request.

    Go to Forms and requests
  • Shared mailbox

    Today

    The info@ mailbox fills up with questions from members, clients, volunteers and partners.

    With an AI workflow

    Every email gets a label and a suggested reply. Your team chooses what goes out.

    Go to Shared mailbox
  • Reporting

    Today

    The board and the funder ask for figures. You pull them together on a Friday evening.

    With an AI workflow

    The figures come from your own systems. AI writes a first commentary with the source next to every number, and you read it through.

    Go to Reporting
  • Knowledge assistant

    Today

    New volunteers keep asking the same questions about arrangements and procedures.

    With an AI workflow

    A knowledge assistant answers from your own handbook, with sources. If there isn’t enough to go on, it doesn’t answer and refers the question on.

    Go to Knowledge assistant

Also often asked: processing invoices and receipts.

This stays with people.

Whether someone gets support, a place or guidance. The conversation with someone in need, or with a volunteer who is struggling. We don’t build AI for those.

Integrations

We build inside your software, not next to it

Many non-profits work with Microsoft 365, a CRM and a few Excel files. We connect AI to what’s already there, with its own access that you can revoke yourself, and as few rights as possible.

Sometimes you don’t need us.

Microsoft and Salesforce have their own programmes for non-profits, and Microsoft 365 now includes Copilot Chat. If the AI in your package is enough, we’ll say so and build nothing. Still working mostly in Excel? Then a good form or a simple database is often a better first step than AI.

For your DPO, IT and board

Three questions you’ll get internally, and our answer

Forward this page and every colleague will find an answer here. This is not legal advice, just how we work.

Ground rules

AI that takes work off your team, without replacing it

Human oversight

AI may handle reversible internal tasks, such as entering registrations in the right fields. A colleague first reviews anything sent outside the organisation and any decisions about people.

Only the data needed

No case files in a model if the task doesn’t require it. European hosting as standard, with provider and country in the AI fact sheet.

Small and maintainable

The smallest model that works, and a pilot around one task. That suits a tight budget and uses less energy.

Getting started

Start with one question or one task

After a first conversation, you get a proposal with a clear scope and a fixed price.

Who builds it

A new brand, built on fifteen years of craftsmanship

Ethic is the AI studio of Zenjoy, the digital product studio from Leuven. Since 2011, Zenjoy has designed, built and maintained software, platforms and integrations for more than 400 organisations. You can see it in how we build AI: with tests, documentation and maintenance, so it still works three years from now.

We have used AI in our own work for years. With Ethic, we now put that experience to work where it matters, including in the non-profit sector.

15 years

building and maintaining software

400+

organisations

4 years

using AI daily in our own work

You talk to the people who build

No middleman: the people who design and build your workflow sit at the table themselves.

Code, documentation and access in your name

Code, prompts, documentation and access are in your name, not ours.

We stay on after launch

If a system or a model changes, the same team adapts the workflow.

Questions

What non-profits often ask us

You can get a data processing agreement and a security overview on request.

Question not listed? Just ask us.

How much time does this ask of our team?

Not much, and we plan it around how you work. Before we start, we talk to the people who do the task today. During the pilot we ask for one fixed contact person, 2 hours a week, who reviews the AI’s suggestions and gives feedback. If you work with volunteers, we take their availability into account.

Where is our members’ and clients’ data stored?

The AI only sees the sources we agree on together. As standard, we choose hosting in the EU. The AI fact sheet names the model, the provider and the location. We work with providers that don’t use your data to train their models.

What if the AI gets it wrong?

It can, and that’s why a colleague approves before anything goes out. If the AI is unsure, it goes to a person. We log what the AI workflow did, so you can check afterwards what happened. In the pilot we measure how often your team has to make corrections. Based on that, you decide whether to continue.

What if Microsoft, Salesforce or Odoo change their software?

Then we adapt the integration. That’s part of the fixed monthly maintenance arrangement. Zenjoy has maintained platforms and integrations for years after launch, including when an organisation switches systems. Everything is in your organisation’s name, so you’re not tied to us.

Who is who under the AI Act?

Usually your organisation uses the AI workflow under its own responsibility. The AI Act then calls your organisation a deployer. We build and maintain the workflow. If you put it into use under your own name, your organisation can also count as a provider. We record the roles for each workflow in the AI fact sheet. For AI literacy, your team can take a training course with us. This is not legal advice.

Can we do this with our Microsoft or Salesforce non-profit licences?

Microsoft and Salesforce have programmes for non-profits that meet their conditions. Read those conditions carefully: at Microsoft, separate rules apply to volunteers and members. Whether an integration works with the licences you have is something we look at in the introductory call. If the AI that’s already built in is enough, we’ll tell you that too.

Which task costs your team too much time every week?

Tell us in the introductory call. We’ll tell you honestly whether AI helps, or whether a better form will do. One specific question? Request a 1-hour Pitstop.

No obligation · 30 minutes · online, with someone who puts AI to work every day